Chegworth Valley
Chegworth Valley
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Chegworth Valley is a family run farm producing juices since 1983, best known for its high quality Kentish apple juices. With the brand having remained largely unchanged for over thirty years, and with trade expanding from local farm shops into bars, shops, restaurants, hotels and larger retailers,...
Read More +Chegworth Valley is a family run farm producing juices since 1983, best known for its high quality Kentish apple juices. With the brand having remained largely unchanged for over thirty years, and with trade expanding from local farm shops into bars, shops, restaurants, hotels and larger retailers, there was a clear need for a bold new identity to stand out within a crowded FMCG fruit juice market.
GeoBrand partnered with Chegworth Valley to develop a new brand, packaging and bespoke WooCommerce website that celebrated the family farm, its heritage and the vibrancy of its products. Drawing inspiration from stencilled fruit crates and incorporating a handwritten font for the Deme family name, the logo embodies warmth, craftsmanship and authenticity. A strong graphic element and vibrant colour palettes were introduced across the range, giving each flavour its own personality and ensuring real impact on shelf and behind the bar.
The result is a confident, modern brand and eCommerce platform that reflect Chegworth Valley’s history and product quality, while supporting growth across retail, hospitality and direct to consumer channels.
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The challenge
After more than three decades without a significant brand update, Chegworth Valley needed a contemporary identity that could compete visually in a busy FMCG environment. The brand had to honour its family-run heritage and reputation for quality, while delivering the vibrancy and confidence required to stand out in bars, shops and retail settings. Alongside this, the business needed an e-commerce website that could grow with the product range and be easily managed in-house.
Our approach
We created a logo inspired by stencilled fruit crates, paired with personalised typography that highlighted the Deme family name. A bold graphic device was introduced to bring energy and shelf impact, supported by distinct colour palettes for each flavour to keep fruit and freshness at the heart of the brand.
The website was designed and built as a bespoke WooCommerce solution, giving Chegworth Valley full control to add new products, update content and evolve the range over time. The digital experience balances strong visual branding with clear storytelling, referencing the farm’s history, values and the quality behind its famous Kentish apple juice.
The outcome
The refreshed identity delivers a cohesive, contemporary brand that feels confident within the FMCG market while remaining true to Chegworth Valley’s roots. The new packaging and graphic language bring vibrancy and impact across retail and hospitality environments.
The bespoke WooCommerce website now acts as a flexible commercial platform, allowing the team to easily manage products, introduce new flavours and support continued growth. Together, the brand and website position Chegworth Valley for long term success, showcasing its heritage, craftsmanship and exceptional fruit juices to a wider audience.
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