Costa Coffee brand guidelines for website design, CRM systems and digital marketing assets

Costa

Costa Coffee customers enjoying coffee in café for brand marketing and lifestyle photography
Costa Coffee brand guidelines notebook showing logo design for digital marketing and website development

Costa

Sectors

Business to Consumer & Food & Beverage

Project Manager

Andrew Dicker

Designers

Andrew Dicker

Ollie Jordan

Jack Irwin-Smith

Joe Brocklehurst

Tags

Branding

Brand support through creativity and consistency across all platforms

Our strength as an agency lies in our ability to seamlessly integrate into large marcomms teams. We were tasked to refine the new Costa Coffee identity and bring consistency to the global brand.

Costa Coffee brand guidelines booklet for website design, brand strategy and digital marketing
Costa Coffee brand identity in-store, digital marketing visuals and content production for website design

A unified vision

Working with their global brand team, we created a full suite of visual assets and guidelines. Distributed across 32 countries, our work will ensure a single unified vision for the Costa Coffee brand.

Costa Coffee brand guidelines booklet for digital marketing, website design and print branding
Costa Coffee lifestyle photography for brand guidelines, digital marketing and customer engagement campaigns
Costa Coffee tote bag with logo for brand guidelines, digital marketing and print branding

“Geo have been closely involved in steering the future of merchandise within our retail platform and have helped in cementing the company’s place as the Nation’s Favourite Coffee Shop for 9 years in a row.”

Costa Coffee UK, Global Brand Team

Building the brand

In the 10 years of working with Costa Coffee, the brand has seen unprecedented growth across their 4000+ franchise stores. Now more than ever they require a clear visual language for their brand.

Costa Coffee brand guidelines for digital marketing, print branding and visual identity design
Costa Coffee lifestyle photography for digital marketing, website design and brand identity storytelling
Costa Coffee branded lanyard for brand guidelines, digital marketing and print identity design

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London Office [The Floating One]

Limehouse Waterside,
The Harbourmasters Office,
London, E14 8EG

01622 412 123

Kent Office [The Main One]

Suite 5-6, Royal Star Arcade,
High Street, Maidstone,
Kent, ME14 1JL

01622 412 123

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