The Portman Triathlon
The Portman Triathlon
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Creating a fun and vibrant brand to help raise money
For one of London’s most prestigious property estates, caring and supporting their community is at the heart of their ambitions. With a busy calendar of events and managed property, The Portman Estate looked to us to ease the...
Read More +Creating a fun and vibrant brand to help raise money
For one of London’s most prestigious property estates, caring and supporting their community is at the heart of their ambitions. With a busy calendar of events and managed property, The Portman Estate looked to us to ease the creative pressure involved in a brand development process.
Read Less -150
Contestants
£65,000
Raised for charity
55
Partners & sponsors
A challenge for all
The ever-growing fitness conscious world means our brand development must work harder to celebrate brand values and motivate the already curious public. The new creative visual language has been reproduced at all sizes across print and digital collateral.
“The Portman Triathlon was a huge corporate moment for The Portman Estate, raising money and awareness for our very deserving charity partner. Getting the branding right was crucial, and the eye-catching brand identity Geo delivered as our official design and print partner ensured the event had the impact it deserved.”
Rebecca Eckles, Head of Marketing
Finding the right balance
The new pop-up triathlon identity communicates the range of events through a series of brand patterns that can be separated for efficient way-finding systems. The new look was well-received and has helped improve brand consistency for The Portman Estate.
All ground covered
From brochures to medals, we designed every visual aspect for the race. The project also included designing and producing; branded water bottles, clothing, signage, wristbands, podiums and lanyards.
“We are incredibly grateful for time and effort Andrew and his team donated, helping us collectively raise over £65,000 for Carers Network.”
Rebecca Eckles, Head of Marketing
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