White Light

White Light technician preparing professional lighting equipment in warehouse for live event and production services
White Light mobile website homepage showing lighting, audio and video services with creative solutions and technical excellence messaging

White Light

Date

2017

Sectors

Business to Business, Events, Hire, & Hospitality and Tourism

Project Manager

Designers

Andrew Dicker

Jack Irwin-Smith

Developer

Tags

Designing and building brand consistency through a collection of websites

Our work with White Light began as we helped develop their visual identity. Since then we have re-developed their entire suite of websites and revamped their brand collateral.

4

Websites built

50,000

Monthly visitors

6,500+

Products listed

An experience to remember

We've worked with White Light to develop their corporate website into an experience that reflects their range of services and innovative solutions. The new website celebrates the technology and people who make White Light an industry leader in the UK. The site showcases their growing brand at every opportunity through strong visuals and creative content.

White Light website displayed on laptop and mobile, showcasing theatre lighting, live event production, and technical expertise across devices
White Light website desktop layout showing live event lighting, audio production, projection mapping, and expertise sections with portfolio imagery and navigation
Mobile view of the White Light website showing a castle illuminated at night, homepage navigation, COVID-19 response banner, and latest news section.

“Geo guided us through every aspect of developing a brand and a set of websites that are tailor made for our organisation, promoting it effectively and ensuring that our profile has remained high in our industry.”

Fanny Saint-Pasteur, Head of Marketing, WhiteLight

Another side to White Light

For new and existing clients, White Light hosts a site specifically for the hire of their innovative technology. Together, we built an e-commerce site listing 1000's of products. Customers can request a wish list of items and our bespoke code allows White Light to respond to them instantly.

White light web-based CRM system catalogue showing product listings and a customer relationship management software detail page
Mobile website order page showing a CRM-powered hire list and customer contact information form
Laptop view of a website design showcasing a product catalogue interface with CRM-driven customer interaction and hire list functionality

Showcasing Excellence

When you have a list of clients that extends beyond Royal Palaces and prestigious banquet halls, you want to make sure the work speaks for itself. The Venues website we designed and developed for White Light, shares case studies with visual impact and magnificent imagery… the key to every great website.

White Light website displayed on tablet showcasing event lighting, audio and video services for UK venues.
White Light venue website layout displaying approved venues, event spaces and professional lighting, audio and staging services.
White Light mobile website design showcasing audio, video, lighting and staging services.

Confidence in consistency

Our trusted and on-going relationship has seen our team build and develop multiple e-commerce websites each showcasing more than 1000 products. The adaptable brand we created brings all the sites together and showcases their incredible work.

White Light staff group photo in a warehouse setting with branded flight cases, staging and event equipment visible.
White Light staff member standing in a warehouse among branded flight cases and event equipment, showcasing behind-the-scenes operations and company team environment.
White Light staff member using a large interactive LED display screen, demonstrating digital signage and event technology solutions in a professional indoor setting.